According to the Houston Business Journal, Houston's retail boom is opening opportunities for private investors. Vacancy rates are at 5.2% and rents are up 6.5%, making it a landlord's market. Without the right commercial property marketing strategies, however, you won't reach buyers.
Instead, other commercial property owners will attract them before you get the chance. Not sure how to start reaching commercial property buyers? Read on for our effective real estate marketing strategies!
Target Audience Marketing in Houston
To start reaching commercial property buyers in Houston, first identify your ideal audience. Consider demographics and psychographics like:
- Age
- Gender
- Income
- Pain points
- Interests
- Hobbies
- Online behaviors
- Buying behaviors
- Existing real estate portfolios
Recognizing your target audience will ensure you create personalized campaigns. Personalization allows you to connect with potential buyers. According to the editorial company Business 2 Community, 98% of marketers say personalization advances customer relationships.
Use your research to create detailed buyer personas. You can analyze past transactions to identify common traits between recent buyers. Appeal to each buyer persona's needs and interests to encourage more sales.
Digital Real Estate Marketing Strategies
Use digital real estate marketing strategies to improve your online visibility. As more people find your marketing materials, you can generate more leads. Consider strategies like:
- Search engine optimization (SEO)
- Paid advertising (Google Ads and Facebook Ads)
- Social media marketing
- Email marketing
- Video marketing
Before creating your campaigns, spruce up your commercial properties. Consider making a few upgrades to make them more appealing to buyers.
Use the market research you gathered to determine which upgrades commercial local buyers desire most. These may include:
- Upgraded landscaping
- Energy-efficient upgrades
- High-speed internet
- Fresh paint
- New floors
- Rooftop gardens
- New security systems
- Small ponds/fountains
- Outdoor seating areas
After upgrading each property, hire a professional photographer. High-quality photos and video footage can enhance your online campaigns. You can attract people to your online listing and boost conversions.
Commercial Real Estate Advertising
Use platforms like Google Ads and Facebook Ads to create engaging online campaigns. These platforms allow you to create text and display ads that appear as people search for properties in Houston. You can reach buyers who are already interested, saving you time and money.
Use Google Ads to create remarketing ads. These ads will appear in front of people who already explored your listings, giving you a second chance to make a sale.
Houston Property Management Tips
Instead of applying these commercial property marketing tips alone, partner with a Houston property management company. Choosing a full-service company will ensure you operate efficiently. Their services may include:
- Property marketing
- Tenant management
- Property maintenance
- Financial accounting and reporting
Rely on their years of local experience and expertise to sell or manage your commercial properties. With their services, you can generate better sales to improve your ROI.
Apply Our Commercial Property Marketing Strategies
Applying these commercial property marketing strategies alone can be time-consuming and stressful. Instead, outsource to a property management company like PMI Northwest Houston.
We're committed to adding value to your investments through effective communication, honesty, integrity, and accuracy. Rely on our state-of-the-art technology to track how your investments are performing in real time. Contact us now for a free rental analysis.